Press Release

New York City Harley Under New Ownership

New York City Harley-Davidson acquired by Largest Harley-Davidson Dealer Group on the East Coast

Long Island City, New York – March 24, 2021 — — New York City Harley-Davidson, located only six miles east of Lower Manhattan, has been acquired by Paul Veracka. Paul, along with his brother, Michael Veracka, and father, David Veracka, have been in the Harley-Davidson business since 2003. Paul was excited to continue the New York City H-D legacy of delivering a world class Harley-Davidson experience! New York City Harley-Davidson will become the newest member to Paul’s family of dealerships; from Massachusetts, New Hampshire, Maryland, Pennsylvania, Florida and Michigan.

“I’m excited to add New York City Harley-Davidson, expanding my national footprint of dealerships, growing ridership nationwide. The team at New York City H-D has done an excellent job over the past several years building a community of Harley riders in the largest metro in the country, as well as a great business that we will continue to develop for many years to come. My company was founded by riders, built for riders, and we are dedicated to passing that passion along to others.” says owner, Paul Veracka.

“New York City Harley-Davidson is home to one of New York’s largest riding communities. We will continue to expand events and offerings at the dealership as we navigate through the Covid-19 restrictions. We have brought in 100’s of new motorcycle inventory along with an expanded selection of parts, accessories and clothing that will cement us as the destination Harley-Davidson motorcycle dealership in all of New York.” proclaimed Veracka.

Along with the massive inventory expansion, Paul is currently hiring for all departments to add additional team members to the staff in anticipation of increased business. The additional staff is necessary to achieve Paul’s Wildly Important Goal, ‘To fulfill dreams by delivering a premium customer experience creating customers for life.’

“My company allows us to take existing stores that do an exceptional job and build them into world class operations, while often tripling the staff with top industry professionals. Providing additional training for the staff combined with increased marketing, events and inventory, has proven successful across all of my dealerships. We continue introducing thousands of new Harley-Davidson riders each year to the sport.

This new acquisition in Long Island City is a testament of Paul’s commitment to the continued success of Harley-Davidson for years to come. Collectively, the company will sell over 12,000 Harley-Davidson motorcycles in 2021, continuing to strengthen its position as the largest Harley-Davidson group in the world.

As the greater New York City area continues to grow, New York City Harley-Davidson plans to continue building the Harley-Davidson community one premium customer experience at a time!

Paul Veracka’s group of Harley-Davidson stores, consists of High Octane Harley-Davidson, Billerica, Massachusetts, Palm Beach Harley-Davidson, West Palm Beach, Florida, Rockstar Harley-Davidson, Fort Myers, Florida, Motown Harley-Davidson, Taylor, Michigan, Alligator Alley Harley-Davidson, Fort Lauderdale, Fl, Manchester Harley-Davidson, Manchester, NH, Old Glory Harley-Davidson, Laurel, MD, Brian’s Harley-Davidson, Langhorne, PA and is pleased to add New York City Harley-Davidson, Long Island City, NY to the family.